Your Way to Profitable Decisions

Armeta has leveraged our past experiences, industry knowledge with Fortune 500 clients, and technical proficiency to create a turn-key Customer Data Intelligence solution tailored to meet your business needs—FasTrac^TM. The FasTrac Solution^TM provides pre-configured product components to allow your business, with unprecedented implementation swiftness, to categorize, rank and analyze your highest value customers, and then capitalize on this enhanced information to make more profitable, fact-based marketing decisions.

FasTrac is a simple, business-focused solution with two major components:

• Integrated Customer Platform (ICP). The ICP consists of a proprietary high value customer identification application, which utilizes data cleansing and organizational algorithms to group customer accounts into probable buying groups based on previous buying and organizational behaviors. Once grouped, this valuable customer data is stored in a pre-built Customer Data Mart, including meta-data and details surrounding billing, sales, products, services, and customer service.



• Reporting and Analytics. Through the FasTrac Customer Data Mart, pre-configured Excel and Business Objects marketing and sales reports are available across several industries, to allow managers to make informed, fact-based decisions. The Business Objects reports have the advantage of utilizing graphs and "drill-down" capabilities should increased granularity be desired. All reports are customized based on your organization’s needs to allow for accessible, on-demand information delivery.

The foundation of our FasTrac Solution is based on our Knowledge Management Repository (KMR), a toolkit consisting of best practices, proven processes and templates that ensure high quality output and performance consistency, as well as our custom Methodology, with detailed workplans listing tasks, necessary resources and expected deliverables to ensure quality project management and on-time results.

Armeta can help you quickly implement our FasTrac Solution, ensuring your business will have accessible, on-demand information that will enable deeper customer knowledge, driving value-added improvements and transforming your company into a customer-focused, information-driven business.

Find out how the FasTrac Solution can work for you: