Capitalize
on the untapped value of your data.
The FasTrac Integrated Customer Platform (ICP)TM was developed from real-world business intelligence experiences to help our clients consolidate, rank and identify their highest value customers. With FasTrac, you can quickly implement a customized customer data mart with supporting analytical reports to give your organization accessible, accurate, on-demand customer information to increase your company’s competitive advantage.
ICP Components
Pre-Built ETL Routines
The FasTrac Integrated Customer Platform includes turnkey ETL Routines containing scripts for:- Transforming and normalizing the data per the High Value Customer Identification Application
- Loading the final coded data set into the FasTrac Customer Data Mart
- Extracting data out of source systems (such as legacy systems, SFA/CRM systems, and third-party data sources)
- Cleansing the data
High Value Customer Identification Application
As a critical component of the FasTrac ICP, the High Value Customer Identification Application includes full codification of single and multiple criteria matching algorithms. The application is non-vertical specific and can be optimized to any environment. The multi-step process utilizes data cleansing and organization to group customer accounts into probable buying groups based on previous buying and organizational behaviors.FasTrac Data Mart
The FasTrac Customer Data Mart is openly structured in SQL Server to store your organizations most valuable customer data, including meta-data and details surrounding billing, sales, products, services, and customer service.
Expertise
Our experienced professionals have vast experience in OLAP, databases, development languages, business intelligence, and CRM products:
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