More than Clicks and Hits

Unlike traditional retail, electronic commerce companies never see or hear their customer, but they can know each customer’s buying habits and shopping preferences. Tracking online behavior – with or without a sale – can result in a deluge of data. Knowing how to glean the critical data points and what to analyze is the tough part.

Our e-commerce vertical experts have both the on and off line retail expertise coupled with deep data mining experience to uncover the valuable information required to retain customers. Knowing the ins-and-outs guarantees our e-commerce clients a rapid return on investment.

Top Line Results:

• Redesigned a top e-commerce firm’s marketing analytic structure, processes and systems resulting in over $200 million return on investment. With an optimized data warehouse, the improved analytic environment will allow the organization to sustain their competitive advantage by fostering deep customer knowledge resulting in improved one-to-one marketing.