Fueling Competitive Excellence

You’ve heard it all. We’ve done it all. When deregulation in the electric utility market was only a whisper, we worked with the largest, most reputable, organizations to prepare marketing programs that resulted in steadfast retention and stealth acquisition of customers.

Our energy vertical experts know the granular details of 814_05s, tariffs, pricing impacts, meter read cycle codes, TDSP usage formats, billing structures and more. Knowing the ins-and-outs guarantees our energy / utility clients a rapid return on investment.

Top Line Results:

• Created single buying groups among small/medium commercial accounts using a combination of Customer Data Integration processes and advanced commutative logic
• Helped realize a $150 million net present value by implementing a campaign management solution that focused on improving targeting efforts and retaining a loyal customer base
• Developed and deployed a customized desktop reporting solution for a Fortune 500 Utility firm that enabled analysts to perform iterative analysis of sales and marketing data