Financial Services From CIF to CRM

Financial services firms are notorious for knowing precisely how accounts look and behave: from understanding historical balances to making sense of transaction histories. However, when it comes to understanding the customers that the accounts belong to, financial institutions (FIs) are among the least knowledgeable of who the real customer is, primarily because customer information files (CIF) were developed for transactional, not analytical use.

Our financial services experts have worked with both major FIs and mid-market/regional banks to develop and drive CRM and business intelligence solutions. These solutions have enabled our clients to discover new, previously unknown customer segments and implement actionable plans to keep and grow them.

Having the right product offer to the right customer not only makes the customer happy, but it makes good business sense too. Knowing the ins-and-outs guarantees our financial services clients a rapid return on investment.

Top Line Results:

• Created account extracts and rolled them into true customer identities, thus identifying previously unknown segments.
• Developed “next best product” analytics for customer care up-sell product recommender.