Wrapping Up Data Turns Profits

The seasonal weather in Dallas may be unpredictable, but not the buying behavior of the city’s abundant commodity: shoppers. Analyzing the smallest of details, such as catalog depiction returns, shopping cart clicks and product placement results in big profits.

Our retail vertical experts have lived the seasonal ebb and flow and know merchandising systems, the retail calendar, and private label credit cards. Knowing the ins-and-outs guarantees our retail clients a rapid return on investment.

For a ready-to-go solution, Armeta together with Netezza has rolled out Retail Analytics Suite or RAS. RAS is a pre-packaged reporting and analytics solution fully integrated into the Netezza Retail Data Model, creating an opportunity for customers to take full advantage of the complete Netezza offering. Additionally, because RAS is pre-packaged, clients are able to enjoy the benefits of Business Intelligence from the Netezza appliance faster than ever before—90 days guaranteed.

Top Line Results:

• CDI: Created and implemented a linked customer system to reduce the risk of duplicative contact efforts. Multiple sales organizations now have a complete view of customer status at their fingertips.
• Mined customer buying trends and usage behavior by distinct sales territories to create distinct customer segments. Modeled segmented classes against various rate structures resulting in a focused, cost-efficient sales approach for new territories.
• Created online data mart with distributed reporting tool for 20 channel marketers. Resulted in on-demand email campaigns to only those customers wanting more information.