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Customer Data Integration, Marketing and Campaign Analytics for Telecom

• Family Coding and Customer Segmentation: Grouped collections of untagged accounts into actual decision makers (buying entities)
• Customer Data Integration: Re creating the master customer list by linking same customer accounts across internal systems
• Advanced Statistical Modeling: response, retention, churn, profitability
• Life Time Value Calculations
• Customer Value Stack Rankings across Key Attributes
• Sales Channel Effectiveness
• Retention by Channel and Account Manager
• Cost of Service, Cost of Retention and Acquisition
• Contract to Cash Tracking (including Switch Tracking)
• Switch Away and Churn Analysis
• Custom tools to trigger response to competitive offers resulting in retention and customer saves, Customer Profiling Tools, Risk Assessments