Management Consulting and Systems Integration: Distributed Analytic Reporting in E-Commerce
Business Challenge
With more than 650,000 paying subscribers and over 1,000 cumulative net new transactions per day, a leading electronic distribution service in North America was faced with the enviable challenge of rapid growth. But how does an on-line company continue to stay cutting edge in this rapidly changing environment? What infrastructure and analytics are needed to deliver personal, one-to-one marketing strategies? How can leveraging customer information sustain market leadership?Solution: Improved Analytic Environment Strategy
Armeta was tasked with developing strategies to achieve maximum value from the captured data. Changing technical and business processes required several stages, beginning with surveying and optimizing the technical environment. A centralized analytic desk was necessary for standard and ad-hoc reporting. This analytic desk uses a data dictionary of reporting terms to ensure standardization of nomenclature across the organization, distributes standardized reports, and fulfills ad hoc, in-depth information requests. Finally, an enterprise implementation of an OLAP tool topped off the improvements. This tool enabled ad hoc querying at the fingertips of marketing and business development analysts.Result
A fundamental shift in the way information is processed, defined, and distributed improved the analytic environment and resulted in over $200 million return on investment. A proven strategy leveraging distributed customer information helped this e-commerce company understand their customer’s needs and thereby resulted in the ability to execute one-to-one marketing campaigns and sustain competitive advantage.
Technical Expertise
Our experienced professionals have vast experience in OLAP, databases, development languages, business intelligence and CRM products:
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