Armeta Home > Proven Results > Case Studies

Our clients include the largest utility, telecom, retail and e-commerce companies in Texas. Review these case studies to learn more about how Armeta leveraged data to maximize the profits and customer-focus for selected clients.

Customer Relationship Management

A Utility Company Successfully Implements Campaign Management

The news of deregulation within the electricity utility market in Texas created an excited, but nervous fervor. World-class marketing and sales professionals initiated a customer oriented effort and quickly realized the need for outbound acquisition and retention campaigns. But what type of customer and prospect data should be accessible to empower the new sales staff? How should they track and manage campaign, account manager and sales effectiveness?

A Start-Up Retailer Gains Market Advantage with Online Campaign Management

A start up business faces a myriad of challenges. To hit aggressive sales targets in a competitive environment, the sales team must be up and running quickly. How can a start-up retailer get its sales team effectively coordinated? What software is available to track and document sales opportunities as well as maintain customer retention without the hassles and cost associated with a major on-site system implementation?

Business Intelligence

Improved Sales Analytics for a Retail Company

From cat walks to show windows, making the right statement with the latest fashion trends is mission critical for one luxury retailer. In-house buyers must have access to the latest analytics on customer buying trends and sales data to assure their purchase decisions continue to lead fashion trends. But how fashion-forward can an organization continue to be if their reporting technology is manually intensive?

Improved Sales and Marketing Analytics for a Utility Company

One utility company required aggregate information on sales performance, campaigns, prospects and contracts won/lost to make profitable management decisions. Although detailed sales data was available in a CRM system, the system had limited ability to produce multi-level or graphical reports. In addition, the company required aggregate reporting on prospects within several of their sales regions but the raw data to be utilized resided in disparate external sources. How can management make precise decisions without accurate and on-demand information?

Data Warehousing

A Telecom Company Reduces Churn by Leveraging Information

With one simple phone call, consumers can switch their long distance service provier. Commodity businesses, especially telecoms and utilities, are forced to manage the inevitable price sensitive, deal-prone customers. The Director of Marketing at a large telecom needed answers to two simple questions: “What types of customers are switching away from our service?” and “What is the financial cost of churn to our business?”

A Wireless Phone Company Augments Marketing Initiatives with Web-Based Analytics

A highly innovative wireless phone manufacture has been able to capture copious market share but cannot prove it with marketing metrics. Due to rapid growth, the pace of technical change within the industry and a highly tuned manufacturing focus, one global wireless company did not have access to reliable and complete data on customers and sales channels to capitalize on retention and cross/up sell opportunities. What marketing trends and metrics can be discovered by analyzing existing customer information? How can a leading wireless phone manufacturer sustain its competitive advantage and market share by leveraging existing data to fuel actionable marketing programs?

Management Consulting and Systems Integration

Distributed Analytic Reporting in E-Commerce

With more than 650,000 paying subscribers and over 1,000 cumulative net new transactions per day, a leading electronic distribution service in North America was faced with the enviable challenge of rapid growth. But how does an on-line company continue to stay cutting edge in this rapidly changing environment? What infrastructure and analytics are needed to deliver personal, one-to-one marketing strategies? How can leveraging customer information sustain market leadership?

Improved Campaign Management for a Leading Telecommunications Provider

For the last decade, a major telecom provider has steadily reinvented their networks and products to strengthen their readiness for the wireless and broadband era. As part of this effort, this organization recently upgraded its Campaign Management database infrastructure from disparate systems to Teradata. But what existing technical capabilities could still be used in the new environment? What campaign and marketing data should be migrated to the new database? What were the best processes and procedures to put in place to develop marketing lists and ad-hoc reports as well as to perform campaign analysis for mission critical marketing efforts?

Competitive Intelligence Results in Business Strategy Shift for Start Up Retailer

Determining the fundamental business strategy of how to attract and retain new customers is paramount for an existing company and a matter of survival for a start up. As a late entrant to the marketplace, one start up power retailer struggled with the numerous possibilities for differentiation among several strong existing players. What untapped opportunities existed in this market space that could be leveraged for competitive advantage? What was the benchmark for customer service? Which competitors were selling on price versus value-added services? Which competitors were the biggest threats in both the short and long run?