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• Stack ranked business unit’s customers by lifetime value thereby enabling sales channel strategies and campaign execution. Resulted in the highest customer retention rates company-wide.
• Conducted thorough research of top 20 competitors in market space for start up retailer. Analysis allowed the organization to build customer service, product and pricing strategies and determine their market niche.
• Mined customer buying trends and usage behavior by distinct sales territories to create distinct customer segments. Modeled segmented classes against various rate structures resulting in a focused, cost-efficient sales approach for new territories.
• For a large utility company, designed and implemented market sizing and segmentation reports. Disparate data was gathered, cleansed, normalized and aggregated to create reports that allowed management the critical information to develop a targeted and prioritized “by value” market approach.