Know Your Market.
Know Your Customer.
Deliver with Excellence.
In order to know your market and customers better, you must have your systems and processes integrated to capture data and successfully execute marketing strategies.
At Armeta, we specialize in bridging the gap between strategy and the details. From start to finish, we help you:
- Set up the infrastructure and business processes needed to capture information.
- Determine the most profitable prospects and customers.
- Provide the tools needed by sales to manage tough customer questions.
- Technically support campaigns.
- Analyze the results. What worked, what did not.
Our Service Offerings Include:
Customer Data Integration (CDI)
Does your organization maintain multiple copies of customer data in different data stores? Customer Data Integration (CDI) involves creating or re-establishing one master customer list across disparate enterprise systems. Using best-in-class CDI analytics and processes will allow your organization to create accurate links among customer accounts to establish a single buying entity.
Customer Segmentation, Profiling and Targeting
Grouping customers by type or segment not only allows for precise targeting, but more importantly makes better use of the marketing budget. Spending marketing dollars on only those customers most apt to generate revenue for your business makes good sense.
Customer Life-Time Value Ranking
Defining the customer can be highly complex, especially for businesses targeting the small and medium commercial segment. Force ranking those customers by financial value, once accurately grouped, helps to determine channel type and maximizes ROI for the Sales and Marketing budget.
Metrics and Balanced Scorecard
What measurements does your organization use to determine your most important customers to acquire and retain? Developing key customer metrics allows you to establish and measure customers by the reporting metrics that matter most to your business.
Campaign Management
A campaign management solution includes everything from prospect identification and lead list management to response measurement and reporting. Measuring the results of a particular campaign in isolation will not lead to informed business decisions. Rather, comparative results measurement across campaigns, sales channels and media type result in comprehensive understanding of performance.
Sales Force Automation
Does your organization still have your salespeople recording prospect and customer transactions on a spreadsheet, or worse, in their head? Whether remote or call-center centralized, automating the processes to collect “one version of the truth” for prospects and customers will allow your company to more efficiently manage the sales process.
Database Marketing
Database marketing includes the process of building, maintaining and using customer databases for the purpose of contacting and transacting business. By effectively implementing Database Marketing, your organization can maintain detailed customer information and target your marketing efforts to your most valuable customers.
Behavioral Trending
Behavioral trending is the ability to understand how customers make decisions and purchases and cater to those trends. One common example is the grocery retail phenomenon of single site purchases of diapers and beer. Similar trending results as well as response modeling and churn prediction are translatable to almost any industry, allowing your organization the ability to better understand your customer’s purchasing motivation.
Call Center Optimization
Is your call center an efficient, well-run service that is being utilized fully by your sales team? By leveraging the call center technology that makes the most sense for your organization and coupling it with optimized personnel scheduling and meaningful reporting metrics, your company can fully exploit its investment in these resources.
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