Leverage Value from Your Data.
Derive New Insights.
Exceed Customer Expectations.
Armeta has extensive technical and business knowledge, coupled with a comprehensive, multi-disciplined approach to provide you with a streamlined process for achieving optimum business results and cost effectiveness from your data management projects.
- Data management is the foundation of business intelligence and begins with cleaning, aggregating and storing transactional information to be used for querying and reporting.
- Mining the data for market and customer trends enables execution of powerful, individualized marketing programs.
- Successful implementation of data management projects is dependent on understanding both your strategic goals and day-to-day uses of information.
Our Service Offerings Include:
Data Warehousing and Marts
Data warehousing projects are often filled with pitfalls and delays. But by following a tightly coupled approach from project initiation through final management of the data store, your data warehousing effort can stay on track. Using analytic experts will help ensure the success of the project and the on-going usefulness of the final product.Data Mining
Using a combination of mathematical algorithms, statistical analysis, modeling techniques and database technology, data mining finds patterns and subtle relationships in data and infers rules that allow the prediction of future results. Effective data mining activity results in the discovery of hidden facts contained in databases that bring value to your organization.
Customer Householding
Traditional customer householding involves clustering buying groups by residence or family members. Advanced analytic experts can take householding to the next level by also identifying and linking purchase influencers, such as business partners. This information can help your sales staff conduct effective target marketing to your highest value customers.Data Cleansing, Preparation and ETL
Garbage in, garbage out. The complete and precise preparation of data is the foundation of all information-centric projects. To guarantee accuracy in final reporting and/or data mining, you must ensure that rigorous cleansing and normalization processes specific to the data set take place, along with standard extraction, translation and loading (ETL) processes.Demographic and Third Party Data Overlays
Third party demographic, geo-coding or firmographic data can be appended or overlaid on your prospect or customer data sets to enrich your knowledge about your customers. Having this additional information allows you to target your direct sales and mail campaigns more effectively, greatly reducing your costs of customer acquisition.
Case Studies
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